Saul Bass.

Bass is one of my favourite graphic designers, I love the use of bold colours in his posters
and the typography designs. He was born in New York on the 8th of May 1920. He studied at the Art Students League in New York and Brooklyn College and is famous for designing animated motion picture title sequences. Vertigo

I love the film poster 'Vertigo' by the American graphic designer Saul Bass. The entire image itself connotes the feeling of vertigo, here we see what appears to be a man and a woman spiraling down in some kind of white tornado or vortex. Though this is apparent I think the image of the man and woman look like two people doing a crazy dance. On the other hand it looks like the woman is trying to run away from the man. The man is in bold black whilst the woman on the other hand is just a black outline. Bass uses strong bold colours, which is effective. The red background for instance creates an interesting atmosphere. When I think of the colour red there are a lot of mixed emotions as red connotes many different things such as danger,anger or blood. I also believe red to be associated with love, purely because it is Valentines Day soon and items such as roses and red hearts spring to mind. Plus the image is of a man and woman so maybe there is romance. However the typography used eliminates any feeling of romance because it looks higgledy- piggledy, or unstable.

More of Bass's Film Posters

From left to right (Anatomy of a Murder, The man with the golden arm and Henri's walk to Paris). All of these posters follow the same principle. The use of simple cut outs , bright colours and unique typography is a good way to attract the audience.

The man with the golden arm is excellent, I like how he has used big black blocks to seperate the images from the text and the pop art type photographs in primary colours.

Anatomy of Murder is slightly different, the title is cut out of the black image of the body and he only uses two colours. Again Bass uses really bright colours. Henri's Walk to Paris is pretty similar to this design