Tuesday, 10 February 2009

Neville Brody

British born designer and art director Neville Brody is probably one of the best-known graphic designers of his time. He became known for his work as Art Director of 'Face' magazine. At school Brody studied A-Level Art claiming that he had always wanted to do art, 'Ever since I had any self awareness, I've wanted to do art or painting. He went on to do a Fine Art foundation course at Hornsey College of Art in 1957. 'The big decision I took at this stage was whether to follow Fine Art or to pursue Graphics, I thought Graphics would offer a better opportunity' Brody has worked and designed for many big names such as Nike. I love how he experiments with different visual aspects, combining unusual typography, and images. Particularly the way he incorporates typefaces as a part of his design and his unconventional wacky layouts.
Nike Advert









The advert comprises of a close up of someone's face covering half the page whilst the rest of the page is white. Brody has uses a range of different words in this advert, which overlaps the face and the white space. Random phrases starting with the word 'just' are used relating to the product 'Nike' without any form of sentence structure. The text varies in size and are placed at different angles. There is a limited range of colours in the advert as a whole, with just the 'Nike' logo and the phrase 'just zap it' in red. I think all these components used creates an effective advert. The image and layout is very straight forward, I also think the lack of colour makes the image a strong one.

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1.City Limits
-Brody has combined art work in his design as the image of the man smoking is a painting.
- He uses a limited palette in his images, only adding colour to text etc.
2.The Face
- Again Brody has used a black and white image
-Experiments with font eg. the letter 'A' in the title 'FACE' is a triangle.

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